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Services

Systems, not deliverables.

Ten ways we operate as your outsourced Content GTM team. Every engagement runs on the same loop: research, production, distribution, optimization.

Index · 10 Systems
The Embedded System

What the embedded team runs for you

01 · Content OS

Content OS

Outcome

Any founder conversation, launch, feature update, or industry insight becomes an always-on presence across every channel your buyers read.

Always-On Ops

Proactive story capture across founder, product, sales and CS, we catch what is story-worthy before it is asked for. Plus a managed content library: footage organised, kept current, with a coordinator once volume needs one.

Deliverables, Per Conversation
YouTubeShortsLinkedInBlogNewsletterRedditXSales Assets
30+
Assets Per Recording
Example Workflow

Record 60 min Repurpose ×30 Publish 6 channels Measure pipeline UTM-tracked to revenue

02 · Founder Branding

Founder Branding

Outcome

Your founder becomes the most-quoted voice in the category.

Deliverables
LinkedIn GhostwritingFounder VideosPOV EssaysSpeaking KitsQuote Graphics
Example Workflow

Interview Extract POV Draft in founder voice 15-min approval Publish daily

03 · Product Marketing

Product Marketing

Outcome

Complex software turned into clear, engaging product communication. Features explained through the real moment they solved for someone, never a spec sheet read aloud.

Deliverables
Motion Graphics & Visual SystemUI AnimationProduct ExplainersProduct DemosProduct WalkthroughsFeature FilmsFeature Launch ContentSales Enablement ContentOnboarding CommunicationWebsite Video Assets
Example Workflow

PRD + product access Positioning brief Script + storyboard Motion, demo and explainer build Launch and sales drop

04 · Launch Marketing

Launch Marketing

Outcome

Launches that compound instead of spike.

Reach on Product Hunt

Launches planned and produced to earn Product Hunt features and real community reach, and keep compounding long after launch day.

Deliverables
Phased Launch PlansProduct Hunt PlaybooksEmail SequencesLead MagnetsLanding Pages
Example Workflow

Launch date Phased calendar Multi-channel push Lead magnet CRM Post-launch SEO

05 · Customer Story Engine

Customer Story Engine

Outcome

Proof on tap for every sales conversation. A person, a problem, a change, told with proof.

Deliverables
Customer Success StoriesCase Study FilmsWritten Case StudiesQuote GraphicsROI One-Pagers
Example Workflow

Customer call Story arc Film + write Sales enablement drop Distribution

06 · Podcast GTM

Podcast GTM

Outcome

A podcast that feeds the entire funnel, not a vanity feed.

Full-Service Production

Complete production from guest research to episode distribution. Rillix is behind B2B tech's most influential podcasts.

Deliverables
Full ProductionGuest StrategyAtomization ×30YouTube SEODistribution
Example Workflow

1 recording / week 30 assets 6 channels Inbound pipeline

07 · LinkedIn Growth

LinkedIn Growth

Outcome

Our deepest practice, run as a full authority system, not a posting service. Pipeline from the feed your buyers already read.

Deliverables
Content CalendarGhostwritten PostsCarouselsEngagement SystemsAnalytics
Example Workflow

Research hooks Draft Founder voice pass Publish daily Iterate on CTR

08 · YouTube Growth

YouTube Growth

Outcome

Search-compounding video that sells while you sleep. Founder, product, sales and customer material shaped into a full arc, not a stitched interview.

Deliverables
Long-Form NarrativesChannel StrategyYouTube SEOThumbnailsEditing + PackagingAnalytics
Example Workflow

Keyword map Title + thumbnail first Produce Optimize watch time Compound

09 · Clipping & Distribution

Clipping & Distribution

Outcome

Your best content, cut into stories and distributed everywhere, every month. Every short is built around a hook, a tension and a payoff, not a recut. A human team repurposes one source into short-form for YouTube Shorts, Instagram Reels, LinkedIn and X, then drives real reach through Reddit marketing and Instagram growth.

Run by Humans

Real editors and distributors clip, caption, and post channel-native, and seed each piece into the communities where your buyers actually spend time. No bots, no spray-and-pray.

Deliverables
Short-Form Story CutsYouTube ShortsInstagram ReelsLinkedIn VideoX / ThreadsReddit MarketingIG GrowthCommunity Seeding
5ch
Channels, Every Month
Monthly Proposal

A fixed monthly volume of clips, repurposed and distributed across every channel, plus Reddit and community campaigns, with a weekly performance report. A retainer, not a one-off.

Example Workflow

Source asset in Clip & repurpose Channel-native cuts Reddit & community seeding Publish & schedule Weekly report

10 · Content Automation

Content Automation

Outcome

Marketing ops that run themselves. Humans keep the judgment.

Deliverables
AI Research BriefsThe Repurposing EngineMetadata AutomationWorkflow DesignCRM Handoffs
Example Workflow

Map workflow Automate repetitive steps Human QA gate Weekly report

Start Here

Stop buying content. Start operating a system.

One call. We map your content operation, show you the gaps, and leave you with a plan, whether you hire us or not.