ServicesWorkCase studiesHow we workWhy RillixBook a call
LinkedIn Authority OS

LinkedIn is where your category gets decided. We put your founder at the center of it.

A done-for-you authority system for B2B SaaS, AI and devtools founders, drafted by agents, directed by humans. One hour of your thinking a week becomes a month of posts that compound into inbound, not impressions.

Book a strategy call See how the system runs
01 · The Problem

Your profile looks active. It just isn't converting.

The problem is never effort. It's architecture. Posting without positioning is motion without compounding.

Symptom 01

High impressions, low inbound

Visibility without conversion is just noise in the feed.

Symptom 02

Random posting, no narrative

Without positioning, every post starts from zero and none build on the last.

Symptom 03

Freelancers without strategy

Execution with no architecture produces scattered output.

Symptom 04

Generic AI content

Templated phrasing erodes credibility instead of building it.

02 · The System

One founder-first authority system. Three phases, on a loop.

From positioning to pipeline. Same loop every month: clarity first, then output, then proof.

Phase 1

Position & Strategy

Clarity before content.

ICP & buyer clarityNarrative positioningAuthority pillarsProfile & banner optimizationVoice mapping
Phase 2

Create & Distribute

AI-assisted, human-crafted.

Executive postsCarousels & infographicsPOV thought leadershipShort-form videoEthical distribution
Phase 3

Measure & Optimize

Authority is tracked, not guessed.

Signal trackingProfile-conversion metricsInbound attributionMonthly refinement
03 · How We Work

The operating system behind every post.

You think out loud for fifteen minutes. The system does the rest, and nothing goes live without your yes.

01Content Seed DocumentYour raw insights, stories, decisions and contrarian takes in one place. You don't write posts here, you think out loud.
02Weekly DumpA 10–15 minute drop of notes, voice memos and observations, 1–2× a week. No formatting, no polish.
03Authority PillarsEvery post maps to one pillar, so visibility compounds into recognition instead of scattering.
04Content CalendarA structured weekly mix of thought leadership, visual and POV, planned so you never decide what to post.
05Drafts & ApprovalsIdea → drafted → reviewed → approved → scheduled → live. Google Docs → comments → your approval → publish. Nothing ships unreviewed.
06Ethical EngagementReal comments from relevant profiles and long-term relationship building. No pods, no bots, no vanity amplification.
07Analytics & SignalsWe track saves, comments, profile views, growth velocity and inbound, not vanity dashboards.
08Monthly ReviewWhat worked, what to double down on, what to cut, what to test next. Growth run as an experiment, not guesswork.
See inside the wider Content OS
04 · What LinkedIn Rewards

The algorithm looks complex. The signals are simple.

The platform matured and so did the audience. People aren't looking for noise, they're looking for clarity.

LinkedIn elevates

  • Clear thinking
  • A strong point of view
  • Consistency over time
  • Meaningful engagement
  • Content that gets saved and referenced

It does not reward

  • Generic AI phrasing
  • Trend-copying without depth
  • Engagement pods
  • Random posting
05 · Human + AI

AI where speed matters. Humans where judgment matters.

Agents Handle

ResearchAccounts, communities and keywords, continuously
DraftingFirst drafts and variants, at 80%
RepurposeOne idea into a week of formats
PublishScheduling and reporting, zero manual ops

Humans Keep

StrategyPositioning, what to say and to whom
CreativeHooks, carousels, taste
VoiceEvery draft passes a founder-voice edit
QA GateNothing ships unreviewed. No exceptions.
AI supports the workflow · Humans own the narrative
06 · Why We're Different

We don't run a posting service. We run an authority system.

01Authority first, content secondMost agencies ask what to post this week. We ask what you should be known for in three years, then make every post build on the last.
02AI supports, humans shapeAgents analyze your past posts and accelerate drafting. Your judgment, nuance and industry depth stay human.
03Content that compoundsWhen people read you consistently, they learn how you think. When they need someone in your domain, they remember you.
04Engagement with meaningThe right comment beats a hundred passive likes. We optimize for conversion of trust, not attention.
07 · Authority Compounds in Stages

This isn't viral growth. It's strategic positioning.

Month 1
Narrative
reset
Months 2–4
Reach
stabilization
Months 5–7
Authority
signals
Months 8–12
Monetization
leverage
08 · Real Engagement, Real Profiles

Your account health outlasts any month's numbers.

What we don't do

  • Engagement pods
  • Automation spam
  • Fake amplification

What we do

  • Strategic commenting
  • Relationship building
  • Long-term account protection
You own 100% of everything created · You approve every post · No lock-in
09 · Proof

What the system produces once it runs.

All case studies
18.2×
Audience growth,
best case
900+
Assets shipped
across clients
6
Channels per
engagement
5×
Faster production
cycle
The Talk Lane · LinkedIn + Podcast GTM
18.2×
Subscriber growth in 12 months

450 → 8,200 subscribers and weekly inbound, on one recording a week.
Founder Voice · Approval Gate

"It's my voice, sharpened. I approve a week of content in the time a coffee takes."

Usama Nouri
10 · How Engagements Run

Load the depth you need. You keep the system either way.

Every engagement is founder-led and outcome-priced, not one-size-fits-all. Quarterly terms after onboarding. If the loop isn't producing, you leave with the strategy, the calendar and the templates.

Depth 01

Founder

Early-stage founder positioning. Get the narrative right and the first consistent cadence running.

Depth 02 · Most chosen

Growth

AI and tech founders building inbound. The full loop: pillars, calendar, drafts, engagement, monthly review.

Depth 03

Authority

CXOs and operators who want end-to-end profile management, with POV work and video in the mix.

Depth 04

Scale / Team

Founder plus company page, run as one unified GTM narrative across both.

Pricing
Priced to the scope of the engagement, not a rate card.

There are no fixed packages. Every engagement is tailored to your business and to the problem sitting in front of it, so what you pay depends on several things:

The problem you are solving How big that problem is The effort it takes to solve The deliverables you actually need The channels you run The depth of the system we operate for you

After the first discovery call, we send you a customised proposal scoped to exactly that.

Book a strategy call
Start Here

Turn your feed into your authority engine.

30 minutes, one question. What matters most right now: visibility, buyer credibility, or pipeline? We map your LinkedIn operation against that answer, set up real tracking, and leave you with the plan whether you hire us or not.

Book a free content audit View case studies
4-week onboarding · Quarterly terms · You keep the system