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How we work

How we work at Rillix

One workspace. Agents doing the groundwork. Humans signing off on everything that ships.

Operating rhythm

Everything in one workspace. Nothing in an email thread.

Strategy, drafts, approvals and archive live in one Notion workspace your team picks up asynchronously, in any timezone.

01

One Notion workspace

Strategy, drafts, approvals and archive in one place. No handover call required.

02

Approvals happen in Notion

Every asset carries its own status, so you see where things stand without asking.

03

We walk you through it live

On our next call we open the actual workspace. No slideware version of it.

Status
Backlog
Agent
Drafting
Internal
Editor review
Your gate
Awaiting approval
Live
Published
Before any of it runs

We build the product story first. Everything else is distribution.

We build your content distribution engine from the ground up. Volume on top of a weak story is just noise at scale, so we start with distribution and work backwards to the product.

The order we work in
01
Distribution
How will the right buyer find you?
02
Customer
Who are we serving, and what hurts?
03
Solution
How does the product uniquely solve it?
04
Delivery
What is the best packaging per channel?
Channel first, then buyer, then positioning, then packaging. Most teams run it backwards and wonder why good content lands nowhere.
The why

Insight into emotion

We define the why, the who and the how behind the product, then turn features into meaning a buyer can feel.

The position

Sharp and differentiated

Positioning that fits the product and the cultural moment it lands in. Not category boilerplate with your logo on it.

The world

One consistent brand world

The story translated into visuals that hold together on every surface it travels through.

The agents in our workspace

We run content loops, and the loops are already built.

Not roadmap. Running today on Claude, with our own prompt systems and skills behind each one. Every agent hands to a human before anything reaches you.

Agent 01 · Live

Research Agent

Competitor moves, category shifts and buyer language, pulled continuously rather than per brief.

HANDS TO · Strategist
Agent 02 · Live

Voice & Drafting Agent

Your founder voice held in a tuned prompt system. First drafts for LinkedIn, newsletters and scripts.

HANDS TO · Editor
Agent 03 · Live

Repurposing Agent

One recording turned into channel-native cuts for YouTube, LinkedIn, X and the newsletter.

HANDS TO · Editor, Designer
Agent 04 · Live

Publishing Agent

Schedules approved assets channel by channel. It never publishes anything that has not cleared your gate.

HANDS TO · You, always
Agent 05 · Live

Reporting Agent

Cross-channel numbers in one weekly view, tied to pipeline, signups and revenue, not impressions.

HANDS TO · Strategist
Agent 06 · Live

Knowledge Agent

Brand guidelines, messaging and the asset library kept current inside your workspace. Yours to keep.

HANDS TO · Whole team

The agents do the groundwork. Strategists, editors and designers do the judgment. Nothing improvised, nothing published without human review.

The distribution engine

Attention at the top. Revenue at the bottom.

We do not chase volume. We optimise for reach among your actual buyers, then track what that reach activates.

01Awareness
Attention · get found by the right buyer
LinkedInShort-form videoYouTubeInstagramRedditXMotion graphicsLaunch filmsFounder-led posting
02Consideration
Nurture · earn trust before the call
PodcastLong-form videoNewsletterCustomer storiesLead magnetsProduct demos
03Conversion
Convert · turn attention into revenue
SignupsDemo callsSales conversationsPipeline & closed revenue
Also monetisable off the same engine
Warm introsSpeaking gigsCommunitiesCohortsDigital productsBrand deals
Measure & optimize

We track this to revenue, not to reach.

Impressions are the receipt, not the result. We define success up front, then report against the line the business actually cares about.

Awareness
Right rooms, right buyers

Reach weighted by ICP fit, not raw volume.

Engagement
Sentiment, not applause

What buyers say back, and which stories they repeat.

Conversion
Signups, demos, pipeline

Content tracked through to opportunities and closed revenue.

Retention
Compounding, not spiking

Audience that stays, and customers who stay longer.

Every GTM feeds the next one

Performance and buyer sentiment are read together after each launch, and the findings rewrite the next quarter's plan instead of sitting in a deck.

Instinct, then proof

We back creative instinct with numbers, and we kill our own ideas when the numbers say so. Taste sets the direction, data keeps it honest.

The engagement

With a marketing lead or without one, the system still runs.

With a PMM or growth lead
With no marketing hire yet
Direction & positioning
Your lead
Rillix takes the strategy seat
Reviews & approval
Your lead, in Notion
Founder, one gate, ~30 min a week
Execution
Rillix
Rillix

You customise the tiers

Go deep on two channels first, then scale.

MONTH 1-2
Two channels, deep
MONTH 3-4
Add distribution surface
MONTH 5+
Full end-to-end engine
Pricing
Priced to the scope of the engagement, not a rate card.

There are no fixed packages. Every engagement is tailored to your business and to the problem sitting in front of it, so what you pay depends on several things:

The problem you are solving How big that problem is The effort it takes to solve The deliverables you actually need The channels you run The depth of the system we operate for you

After the first discovery call, we send you a customised proposal scoped to exactly that.

Book a strategy call
Next step

Let us open the live workspace and walk you through it.